Across Europe, small and mid-sized businesses are adopting artificial intelligence faster than many owners realize. In many cases, AI does not enter the company through a formal software rollout. It starts informally.
One employee may use ChatGPT to draft emails. A marketing team may use AI to generate ad copy. A recruiter may use AI to rewrite candidate information. A support team may use automation to answer customer questions.
None of this automatically means a company is doing something wrong. The issue is visibility.
For business owners and managers, this creates a practical question: if AI is already being used inside the company, which area deserves review first?
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